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The Council on Foundations has honored the Evelyn and Walter Haas Jr. Fund-supported Let California Ring ethnic media campaign with their top award in Public Policy communications.
To build public support for same-sex marriage, Let California Ring launched a campaign to engage ethnic media via print, radio and online news outlets. Not only was this the nation’s largest-ever gay rights media effort directed to people of color communities, it was the largest-ever social cause advertising campaign involving the state’s ethnic media. The campaign consisted of twelve groundbreaking, community-tailored ads. With creative in seven different languages, the campaign ran in 191 ethnic media outlets across California, featuring real families telling their stories, as well as widely-respected community leaders supporting equality.
“The Haas Jr. Fund salutes our grantees and Let California Ring partners. We congratulate them for their fine work in creating an award-winning campaign,” said Matt Foreman, Program Director at the Haas, Jr. Fund. ”But even more, we thank them for their work in continuing the fight for marriage equality. With their continued efforts, one day we will win the biggest prize: equality for all.”
Let California Ring was the Gold winner for excellence in Public Policy Communications in the 2009 Wilmer Shield Rich Awards Program. Sponsored by the Council on Foundations, the award recognizes effective communications efforts to increase public awareness of our most pressing social challenges – and the solutions posed by the nonprofit and philanthropic sector. The awards will be presented during the Council on Foundation’s 60th Annual Conference, to be hosted in Atlanta in May.
