Lightning in a bottle graphic Photo by Querido Galdo

Lightning in a Bottle: Building Lasting Growth from Viral Moments

How to adapt communications and fundraising to the moment.

Steps to leverage “lightning in a bottle” moments to build long-term power and sustainable organizations.

From the
Curated Collection

This project was commissioned by the Evelyn and Walter Haas, Jr. Fund and the LeadersTrust, in collaboration with NEO Philanthropy, to lift up insights on leadership and movement building and serve as a resource for leaders who are creating a world that is loving, sustainable and just.

Principal Author

Adela de la Torre currently serves as deputy director of Justice Action Center. Adela spent a decade with the National Immigration Law Center, where she created the organization’s communications department and built its media and digital programs. She has also worked as a consultant, advising nonprofits on communications, messaging strategy, and media. She can be reached at