Getting Out the 2020 Vote

Developing the right messages to mobilize communities of color now and into the future.

Across California, groups are using tested messages to reach Black, Latino and AAPI voters through digital get-out-the-vote campaigns.

Woman with Camera in front of flower background with vote
Every 30 seconds, a Latino in the US turns 18 and becomes eligible to vote.
Men standing with face mask in barber shop
This is one of the most important elections in generations. Our lives, our health, and the future of our families are in the balance. When you make a plan to vote early, by mail, or by secure drop box, you're helping make sure that your vote will be counted and that your voice will be heard.
Middle-aged man with fist in the air at rally
In 2020, 32 million Latinos are eligible to vote.
Californians have been voting by mail since the 1960s. In fact, more than 125 million mail ballots have been cast in California since 1962. Voting by mail has a proven track record: it's safe, secure, and convenient.
Drawing of API community values for voting
Voting is a way to show community care, allowing our families and our neighbors to have a healthy and abundant life.
Two hands palms up covered in dirt
In California, Latinos represent 60% of COVID19 cases and 50% of deaths. They work essential jobs, but can’t get the healthcare they need. Voting is a public health issue.
Woman with yellow shirt in front of floral background with vote sign
Since the 2016 elections, 3.6 million Latinos will have turned 18 in time to vote this November.
LA Koreatown early vote locations
The ad shows Los Angeles Koreatown early vote locations. It is targeted to Korean speaking voters living in Koreatown.
Man with arms crossed smiling in front of colorful mural
This election is about more than presidential candidates; it’s about our communities. Dismantling systemic racism, ending police brutality and protecting our rights requires us to demand new leadership, build power, and vote to make change happen.
Family with white t-shirts in front on city hall
About half of the 60 million Latinos in the U.S. are eligible to vote. The smallest share of any racial or ethnic group.
Man demonstrating different voting options
2020 Elections – Have you voted? Let’s make a plan! Vote by Mail – Dropboxes – Vote Centers. Let’s participate in elections for all our communities.
Woman with young child delivering voter ballot
No voter should have to choose between exercising their constitutional right to vote and protecting their health. Allowing every California voter to vote by mail means that no matter what is happening with the pandemic closer to Election Day, you will be able to vote safely and securely.
Latinos power the U.S. economy with $2.3 trillion GDP, yet we are the ones hit hardest by job losses and unemployment. We have the power to change that. Use your power to vote- even for those who can’t.
Water color drawing of community and voting ballot
We need community resilience and we also need long term solutions.
Man on red phone tracking ballot status
Tracking your mail ballot is easy. Just go to WheresMyBallot.SOS.CA.GOV - the official California ballot tracking web site - answer four simple questions, and you can follow the status of your ballot as it's received and counted.
Gay couple embrace in front of rainbow flag
This is one of the most important elections of our lifetime. Your voice needs to be heard. Your vote is our power. ¡Sí se puede! #NuestroVotoNuestroPoder
Woman with Camera in front of flower background with vote
Men standing with face mask in barber shop
Middle-aged man with fist in the air at rally
Drawing of API community values for voting
Two hands palms up covered in dirt
Woman with yellow shirt in front of floral background with vote sign
LA Koreatown early vote locations
Man with arms crossed smiling in front of colorful mural
Family with white t-shirts in front on city hall
Man demonstrating different voting options
Woman with young child delivering voter ballot
Water color drawing of community and voting ballot
Man on red phone tracking ballot status
Gay couple embrace in front of rainbow flag

Reports suggest that Californians are already voting in record numbers. But it’s been a long and sometimes confusing path to Election Day November 3, and communities of color in particular are facing a range of barriers when it comes to casting their ballots—including rampant misinformation, concerns about health and safety, and more.

Getting out good and reliable information and ensuring that people of color can vote freely and confidently is a key focus for a wide range of people and groups across the state.

The Haas, Jr. Fund is honored to be a part of this work. In conversations early this year with California Secretary of State Alex Padilla and nonprofit leaders, we agreed to help address some of the challenges that might depress voting in low-income communities of color in 2020. Since then, we have provided a range of grants to help Black, Latino, and Asian American and Pacific Islander (AAPI) groups across the state research and develop persuasive messages to use in their digital get-out-the-vote efforts.

For example, we supported a partnership between Common Cause of California and the Center for Social Innovation at UC Riverside to conduct a series of focus groups with Latino and AAPI adults to gauge the best messages for increasing turnout in those communities. In addition, we supported a parallel polling effort to better understand Black voters’ attitudes toward voting in this election. One result was a campaign urging mail-in voting among Black voters emphasizing the theme, “Stay Safe. Skip the Lines.”

Every election is important. But the stakes are higher than normal this year as California and the nation continue to reel from the Covid-19 crisis and the need for action to address racial injustice, among many other issues. By investing in boosting voting and civic participation in communities of color, we can make sure that their concerns are heard at all levels—and that government represents the interests of all people.

If you haven’t already done it, please vote. https://www.sos.ca.gov